University of Ljubljana
ETHNOGRAPHIC RESEARCH

Our research methods can be used to investigate a variety of types of experiences, ranging from the experience of extraordinary meditative states to that of most mundane daily situations. The latter kind of research - exploring the concreteness of everyday life - often turns out to be useful for practical purposes, for instance to better understand the experience of the users of a certain product. In the area of ethnographic research of user experience, we have already cooperated with a leading Slovenian news media company in conducting a study of people's everyday experience of reading the newspaper. Currently, we are involved in preparing a study of brand experience in cooperation with colleagues from Italy.